Pokemon trends during Olympics for hockey intermission sponsorship by big ownership trio originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Hockey fans have gotten a fascinating piece of information during the Olympics: The intermission reports on NBC and Peacock have been sponsored by Pokemon.
Yes, the famed trading card and video game series featuring the likes of Pikachu and Charmander and so many more pocket monsters.
It's not something that anyone would picture aligning with hockey, but here it is. On Sunday, it was specifically the sponsor of the first period intermission between the U.S. and Germany.
There are ice-type Pokemon, so maybe you can make that connection, although that's clearly not why the brand would choose to sponsor the intermission report for Olympic hockey.
It's all about business, but it brings a fun reminder of a throwback game for so many people watching the action.
MORE: Chloe Kim's silver medal has some controversy
Who owns Pokemon?
Pokemon is owned by three companies: Nintendo, Game Freak and Creatures Inc.
They combined to create The Pokemon Company, which manages the brand.
They don't have any obvious connections to hockey.
MORE: Controversy and cursing with Canada curling
Where are the Pokemon?
That's the one thing hockey fans want. They want Pokemon on the intermission report.
Where are the Pokémon in the Pokémon intermission report????
— Katie 🥅🦬 (@goaliegoal37) February 15, 2026
That's a fair point.
Let's get Pikachu on the ice.
More Olympics news:
- This U.S. luge star was parodied on SNL
- Amber Glenn gets into music dispute during Olympic figure skating program
- Macklin Celebrini is chasing Hooley Smith's 1924 Olympics record
- U.S. Olympians get paid shockingly less than other countries for gold medals
- USA curling's Danny Casper doesn't let GBS health issue slow him down
- 5 U.S. women's hockey stars attended the same high school