NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners. NBA regular season games were averaging 1.80 million viewers across NBCUniversal, ESPN/ABC and Prime Video heading into the All-Star break, a figure that includes Adobe Analytics data for NBC games — up 16% from last year and the highest average at this point of the season since 2018. Including games on NBA TV, which is airing fewer games under the new media rights deal and thus drags down the average less than in past years, viewership is up 38%.
This article originally appeared on Hoops Hype: NBA broadcast ratings up 16% from last year