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Most valuable franchises in MLS — and more

Most valuable franchises in MLS

Major League Soccer has quietly grown into serious financial territory, where the top clubs are now worth close to or more than a billion dollars. The mix of new stadiums, bigger media deals, and star power has turned a once modest league into a global investment play. The Messi effect has only poured fuel on that fire, pulling more eyeballs, sponsors, and commercial partners into the league.

At the very top, a small group of teams has separated itself with strong brands, smart infrastructure projects, and ambitious ownership groups. They are not just local clubs anymore; they are trying to operate like global soccer properties. Here is a look at the five most valuable MLS franchises right now, based on recent Forbes valuations.

5. New York City FC

Mar 1, 2025; Los Angeles, California, USA; Los Angeles FC Falcon Ollie holds onto a logo of New York City FC before the game at BMO Stadium. Mandatory Credit: Kelvin Kuo-Imagn Images

Estimated value: around $875 million

NYCFC sits in one of the richest sports markets in the world and benefits from the reach of City Football Group. A long-awaited, soccer-specific stadium project in Queens should unlock new revenue from premium seating, naming rights, and non-soccer events. That is why many expect New York City FC to cross the billion-dollar line once the stadium opens.

4. Atlanta United

May 15, 2024; Cincinnati, Ohio, USA; The Atlanta United logo on the shorts of defender Brooks Lennon (11) during the first half against FC Cincinnati at TQL Stadium. Mandatory Credit: Katie Stratman-USA TODAY Sports

Estimated value: around $975 million

From the moment Atlanta United entered the MLS, they felt like a super club. They pack Mercedes-Benz Stadium with huge crowds and rank near the top of the league in ticket revenue and matchday atmosphere. Even when results wobble, the size of their fan base and the strength of their commercial deals keep their valuation high.

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3. LA Galaxy

Aug 26, 2020; Carson, California, USA; A general view of the LA Galaxy logo at the locked gates at Dignity Health Sports Park after the MLS game against the Seattle Sounders was postponed in the wake of protests following the police shooting of Jacob Blake in Kenosha, Wisconsin. Mandatory Credit: Kirby Lee-USA TODAY Sports

Estimated value: about $1 billion

The Galaxy is still the original glamour club of MLS, built on a history that runs from Landon Donovan and David Beckham to Zlatan Ibrahimovic. Their valuation reflects a mature stadium, a long track record with sponsors, and a brand that still carries weight overseas. Even with LAFC grabbing some of the spotlight in recent years, the Galaxy remain one of the league’s financial anchors.

2. Los Angeles FC

Nov 1, 2022; Los Angeles, California, USA; Los Angeles FC logo soccer balls at the LAFC HQ store at Banc of California Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Estimated value: roughly $1.25 to $1.3 billion

LAFC has been the pace setter on the business side, pairing a downtown stadium with a sharp, modern brand. Celebrity investors, strong ticket demand, and a run of competitive teams have made them a top draw for casual fans and partners. Their revenues sit near the top of MLS, which is why they consistently land near the top of any valuation list.

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1. Inter Miami CF

Mar 14, 2020; Fort Lauderdale, FL, USA; A general view of an Inter Miami CF team logo outside Inter Miami CF Stadium the day of its home opener against LA Galaxy after MLS suspended matches for 30 days due to the COVID-19 coronavirus pandemic. Mandatory Credit: Sam Navarro-USA TODAY Sports

Estimated value: roughly $1.3 to $1.4 billion

Inter Miami has rocketed up the charts since Lionel Messi arrived. The club has seen surges in sponsorship revenue, shirt sales, international tours, and streaming interest, pushing its value past the rest of the league. In a short period, Miami has gone from a promising expansion side to the flagship business story of MLS.

What comes next for MLS values

With several clubs already worth close to or more than a billion dollars, franchise value has become one of the league’s key storylines. New stadiums, expansion markets, and the next wave of global stars will keep pushing those numbers higher. For owners, the formula is clear: control your stadium, build a strong local base, and think globally if you want to sit near the top of the valuation table.

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Offensive free agents I’d be excited about the Rams signing

MINNEAPOLIS, MINNESOTA - JANUARY 04: Romeo Doubs #87 of the Green Bay Packers looks on prior to a game against the Minnesota Vikings at U.S. Bank Stadium on January 04, 2026 in Minneapolis, Minnesota. (Photo by David Berding/Getty Images) | Getty Images

How will the Los Angeles Rams retool in order to compete for a Super Bowl in 2026?

Let’s start a free agent shopping list on the offensive side of the ball. For now, we can ignore players who would require a trade of could be released from their teams and only focus on free agents.

These are the individuals I would be excited about the Rams signing on the open market followed by their contract projections from The Athletic:

Quarterback

Mitch Trubisky, Bills

One year, $8M

Jimmy Garoppolo is a free agent and could leave the Rams. Hopefully LA never has to turn to their backup; however, you could do much worse than Trubisky. This would give the Rams an upgrade from a mobility standpoint and the price tag is overall similar.

Is this a signing that gets the Rams over the hump? Probably not. It’s still smart money with a starting quarterback in his late 30’s.

Running back

None

LA has added talent to this position with Blake Corum and Jarquez Hunter in back-to-back draft classes. It’s a talented stable of backs and adding to the room could easily make it overly crowded.

Receiver

Romeo Doubs, Packers

Four years, $61M

Puka Nacua is one of the NFL’s best receivers. Davante Adams is still lethal in the red zone.

The Rams need a dependable pass catcher that can contribute between the 20-yard lines and move the chains on third down. Doubs excels in both areas and comes from a similar offensive system. It’s an easy match.

$15M annually sounds like a lot but that is only $5M more than the Rams paid Tutu Atwell. It’s barely starting receiver money in free agency and maybe even a bargain for a player of Doubs’ caliber.

Tight end

Charlie Kolar, Ravens

Three years, $21M

Is this a steep price tag when the Rams already have Colby Parkinson and Terrance Ferguson on the roster? Probably.

But Kolar has played behind Mark Andrews and Isaiah Likely in Baltimore and hasn’t been asked to do much other than block—and this is an area he has excelled. That’s exactly what the doctor ordered for Los Angeles, and Kolar could have receiving abilities that the Ravens never tapped into.

If the Rams are going to run 13 personnel often again in 2026, they are still saving money by “over investing” in tight ends compared to what receivers make. The more you think about it, the more sense it makes.

Tackle

None

The Rams just re-signed David Quessenberry as a depth piece. Do they need a backup left tackle too? Probably, but the answer could be a developmental player that is already on the roster or could be addressed through the draft. It could be smart to pinch pennies here.

Interior offensive line

Alijah Vera-Tucker, Jets

One year, $3M

Vera-Tucker was on a trajectory to become one of the league’s better guards before he tore his triceps ahead of the 2025 season. The Rams might not have a place to put him in the starting line up immediately. If they can pitch a rehabilitation stint and developmental year, this is a premium player that could contribute in a pinch. Should he play well in replacement of Steve Avila or Kevin Dotson, the Rams could recover a compensatory pick upon his departure.

What to watch for in men’s Olympic hockey semifinals

After one of the best days of hockey in memory on Wednesday, when three of the four men’s quarterfinal games went to overtime at the Olympics, the stage is set for Friday’s semifinal where we’ll find out who will play for gold on Sunday.

Are we on an inevitable road to renewing the Canadian-American rivalry? Will Finland be able to clinch another medal with a win on Friday, and guarantee they will still be the country with the most medals in NHL Olympic hockey tournaments after 2026? Can Slovakia keep surprising and accomplish something no one predicted?

Here’s what to watch for in the semifinal.

Which goalie will have the best performance?

In the men’s Olympic semifinal we have three bona fide No. 1 NHL goalies and one who has spent most of his season in the AHL, where he ranks 46th in GAA and 47th out of 50 goalies in save percentage. But in a win-or-go-home playoff, where a hot goaltender can easily be the difference no matter which team plays better in any other aspect of the game, any perceivable advantage is on paper only.

Every one of these goalies has something to prove on the biggest stage. These are their Olympics stats so far:

NAME

RECORD

GAA

SV%

Connor Hellebuyck

3-0

0.98

.958

Juuse Saros

3-1

1.49

.938

Jordan Binnington

3-0

1.65

.922

Samuel Hlavaj

2-1

2.67

.932

• Starting with Slovakia, whose weakness coming into the tournament was identified as its netminding. Samuel Hlavaj, who has struggled with the AHL’s Iowa Wild didn’t seem likely to be a star on the rise in this tournament. But you just never know with goalies.

Outside of the game versus Italy, Hlavaj has played every other game for the Slovaks and is fifth in the tournament by save percentage. His best performance was the first game against Finland, in which he made 39 saves en route to a 4-1 upset win. Now it’s big stakes against the Americans: does Hlavaj have the biggest upset of his career in him? Though he’s having a streaky season in North America, Hlavaj “has the ability to steal games when he’s dialled in,” writes our scout Jason Bukala. And, bad news for the Americans: he’s dialled in at this tournament.

• Speaking of the Americans, Connor Hellebuyck is the locked-in starter and a three-time Vezina Trophy winner who also won the Hart Trophy last season. His .958 save percentage and 0.98 goals-against average lead the Olympic tournament, so no worries, right?

The question regarding Hellebuyck is about coming through in the biggest moment. Over his past three trips to the Stanley Cup Playoffs, Hellebuyck has an .870 save percentage, and he was the second-best goalie in the 4 Nations final a year ago. Whether it’s here in the semifinal or in a potential gold medal match, can Hellebuyck deliver a couple more masterpieces to bring gold to Team USA, or will this narrative continue to follow him?

• On the other side of the bracket is Team Canada and Jordan Binnington, who is sort of the opposite of Hellebuyck. His big-game performance is not in question after last year’s 4 Nations, and after a couple game-saving stops in the quarterfinal overtime scare against Czechia. But, he’s statistically one of the worst goalies in the NHL this season, so the concern Canadian hockey fans might have is him reverting to the St. Louis Blues version of himself for a game.

If there is a crack in the Canadian armour, it’s rebounds. So far, those have either been gobbled up by Binnington or snuffed out by the defence in front of him. But, no offence to Czechia, Switzerland or France, that becomes a potentially bigger problem against a pesky Finland team, or a more physical and offensively capable American squad. Both teams have big bodies to challenge the net front and make good on the high-danger second chances.

Logan Thompson is one of the NHL’s statistically best goalies this season, but he’ll be on the bench yet again. Binnington’s results have given no reason to start anyone else. But one bad game…

• And finally, Juuse Saros is the only of the four remaining goalies who has played in every one of his country’s hockey games so far. He began the Olympics slowly, with 21 saves on just 25 shots in a 4-1 loss to Slovakia, but rather than panic, the Finns stuck with him instead of going to Kevin Lankinen. Saros had a 15-save shutout of Italy and a 34-save effort in a 4-1 win over rival Sweden in the medal round. In the quarters, Finland fell behind 2-0 in the first period, but Saros stopped every one of the 18 shots he faced the rest of the way and gave his team a chance at the comeback win they managed to pull off.

As we hit the medal round games, Saros is third in save percentage and GAA, better numbers than Binnington. But he’s also a smaller frame, busier in the crease and potentially leaves an opponent with more net to look at. Saros’s peak in the NHL so far is in the past, but he’s more than capable of pulling off an upset.

How much work will Slovakia’s penalty kill have to do?

Slovakia has been shorthanded 17 times so far at the Olympics, the most penalized team overall and far ahead of their semifinal opponent, Team USA (10), as well as the other two teams left standing: Canada (9), Finland (10).

Their penalty kill success rate is 82.35 per cent, fourth best in the event, but being shorthanded too often against the Americans could be lethal. Team USA’s power play success rate is second-best in the tournament at 33.3 per cent.

What is the health status of Sidney Crosby, Sam Bennett, Josh Morrissey?

We still don’t know what Crosby’s health status is, or what percentage he’ll be at if he is put in the lineup. Luke Fox reported that Sam Bennett was too sick to play in the quarterfinal but feels better now, so he may either replace an injured Crosby or step in for someone else. Josh Morrissey hasn’t played since the opener, but hasn’t been ruled out yet.

The fact is, Canada could use all three of these players at their best. Crosby is not only the emotional leader of this team, but centre of the one line that head coach Jon Cooper has not wanted to move away from. The Crosby-Mitch Marner-Mark Stone trio has been a rock, reliable at both ends for Canada, with each having their own big individual moments.

The near-miss against Czechia showed a potential Canadian weakness in not having enough quick puckmovers on the back end. Defence is one of the team’s core strengths and will continue to be, but the transition game went against Canada in the quarters. Finland can challenge that again with pressure and hard forechecking, something the country has been known to do well in the past. If the Canadians can get back Josh Morrissey, he would bring the exact puck-moving ability they need more of, so his return would be well-timed if it comes on Friday.

Who has an advantage in the face-off circle in big moments?

Three of the four quarterfinal games were decided in overtime and as we head to the semis and then final, we shouldn’t be surprised to see more thrilling one-goal games. And when it comes down to that, a faceoff result can be the critical moment when possession is won or lost.

On that note, Team USA have three of the top four players by face-off winning percentage so far: Dylan Larkin (83.3), Vincent Trocheck (68.57) and Brock Nelson (63.33). Their other centre, Auston Matthews, is at 57.14 per cent, which is still eighth-best among all remaining players.

Bo Horvat, Crosby and Connor McDavid are all above 60 per cent for Canada. Nathan MacKinnon has taken the most face-offs for Canada, but has the worst winning percentage of the main four, still a respectable 55.22 per cent. Nick Suzuki, for what it’s worth, has won 11 and lost 11.

Finland has just one player over a 60 per cent success rate at the dot (Erik Haula), while Roope Hintz and Sebastian Aho are a scratch over 50 per cent. Slovakia, meanwhile, has a single centre who has won more than half his draws, with Dalibor Dvorsky at a 52.73 winning percentage.

Can Connor McDavid set a record? Can he achieve a point per period pace?

McDavid’s two assists in the quarterfinal against the Czechs got him to nine in the tournament, setting a new record for helpers in an NHL Olympic tournament. His two goals and nine assists have him at 11 points, which ties that NHL Olympic record, so just one point the rest of the way will set a new one.

But with 11 points in four games, McDavid is just shy of an incredible one-point-per-period pace. He’d need seven points in these last two games to accomplish that feat
— and who’s saying he can’t?

At the same time, 19-year-old Celebrini is second in tournament scoring at nine points

The same final four as 2010: Will anything change this time?

It’s the same four teams left as it was in the 2010 Vancouver Olympics, though the semifinal matchups are different. Sixteen years ago, Canada beat Slovakia 3-2, Team USA beat Team Finland 6-1, and then the Canadians beat the Americans for gold on Sidney Crosby’s all-time goal. Finland earned bronze with a 5-3 win over Slovakia after coming back from a 3-1 deficit in the third.

Will we get the same gold and bronze medal games as we did then? Or will we see an upset in either semifinal?

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